Rite Aid Private Label Brand Review

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Rite Aid Private Label Brand Review

Rite Aid is one of the largest pharmacy chains in the world – a powerhouse of business. Rite Aid’s profits do come from their pharmacy, but the front end of their stores are definitely worth visiting and they have put substantial effort into upgrading their private label products in recent years, with really awesome results. One telling example is the Innovation Challenge that they launched in 2015, in which Rite Aid turned to customers for new private label product ideas, giving a $2,500 prize and ongoing royalties to participants.

Executive Vice President of Marketing David Abelman explained that the initiative was sparked the company belief “that our customers, who inspire us every day, are the best partners to help us develop unique products to meet their individual wellness needs and likely those of many of our other customers.”

Why Does Rite Aid Have Its Own Brand?

Rite Aid Logo

Your most frequent encounters with private labeling is most likely in large retail chains. They’re the products often referred to as the “generic option” which focus on function rather than flashy packaging or celebrity ad campaigns, keeping costs low for both the buyer and the seller. The question “Why does Rite Aid have its own brand?” is essentially the same as the almost rhetorical question, “Why do companies do anything?”

The answer, as we all know, is because it increases revenue. Private label products have been shown to be very lucrative, especially for retailers who already have their own platform from which to market and sell their products. Large chain pharmacies in particular are expected to offer a private label option comparable to better known products and no pharmacy is going to pass up providing a commodity actively sought after by their consumers. Walmart and Target are prime examples of this. Private label products account for about 18% of front end (non-RX) sales at Rite Aid.

Rite Aid Products Overview

Rite Aid has a few different private label brands, and they have some of the best branding in the drugstore private label market. The different categories are very aptly named, and the names come across as expensive and pampering. Renewal is Rite Aid’s Health and Beauty line, selling personal care items like a Soothing Bath Treatment, a Dark Spot Corrector, a Moisturizing Lotion with Oatmeal and a Daily Regenerating Cleanser.

These items are made with high quality ingredients and are very nourishing. Another popular Rite Aid brand is Tugaboos, a colorful baby brand. Tugaboos products include disposable sippy cups, Premium Diapers, Baby Powder with Lavender and Chamomile, and toddler Training Pants. Simplify is Rite Aid’s discount brand, offering household items, such as garbage bags and paper towels, at as low of a price point as possible.

Rite Aid Renewal Advanced Hand Sanitizer Review

Rite Aid Renewal Advanced Hand Sanitizer

It seems like every few months we’re being inundated with panicked media coverage of one virus or another as though we’re facing the onset of a zombie apocalypse. Panicking is rarely a useful response, but keeping up with good hygiene habits and taking basic precautions against unfamiliar bacteria is an easy way to help prevent the contraction of anything from a wild virus to an annoying seasonal cold. This hand sanitizer formula includes softening vitamin E, and the bottle has a strong, leak-proof flip top cap.

Rite Aid Moist Towelettes Review

Rite Aid Moist Towelettes

The first thing that stood out to me about these towelettes was the impressive amount of aloe vera in the formula. With hand cleansing products that aren’t very well known, the key issues to look out for are harsh cleansing ingredients and a lack of balancing moisturizing ingredients, as they’ll leave hands dry and cracked.

These Moist towelettes are very gentle on the skin and non-irritating at all, so they can be often without issue. The pack is compact so you can grab one with you whenever for a quick and easy way to keep hands clean and bacteria at bay at the park, at the beach, after using a public restroom, when your kid is eating chocolate on a hot day, etc.

Rite Aid Apricot Scrub Blemish + Blackhead Review

Rite Aid Apricot Scrub Blemish + Blackhead

The apricot scent of this product is divine and the cream feels really nice and moisturizing. It rinses off easily, and my face feels squeaky clean and bright after washing my face with this. It’s medicated with salicylic acid with exfoliates dead skin, unclogs pores, and gives the skin a really deep cleaning. This is because it is lipophilic, meaning that it can penetrate through oiliness and clogged pores.

The acne busting abilities of salicylic acid go even further, as it is an anti-inflammatory and can limit the body’s natural secretion of sebum. This scrub is oil-free and ideal for those with oily skin, especially because salicylic acid can be drying over time. It is suitable for daily use, but I’d recommend alternating between scrubs and a gentler face wash to prevent drying out the skin too much or causing the face to look redder and irritated due to over exfoliation.

The packaging looks clean and is durable, with an apricot flower graphic, the Renewal logo, a matte feel to it and a strong flip cap dispenser on the bottom which the bottle can stand on.

Rite Aid Instant Aloe Hand Sanitizer Review

Rite Aid Instant Aloe Hand Sanitizer

The basic Renewal hand sanitizer is great, but this makes for a little extra moisturizing upgrade. It has vitamin E and Aloe, which are both amazing for healing and softening skin. The large one has got a pump dispenser that can be pushed down and twisted to lock, and the small version has a flip cap so it’s nice and portable. The product kills 99.99% of germs, moisturizes and dries down quickly, making it a really nice hand sanitizer.

Rite Aid Lubricating Jelly Review

Rite Aid Lubricating Jelly

This water-based lubricating jelly is a helpful option for medical use and it’s quite moisturizing. However, the first ingredient, an antibacterial called Chlorhexidine Gluconate, is troubling if this product is to be used to address vaginal dryness.

You do not want to mess with the natural balance of flora (a good bacteria necessary for healthy bodily function) in the vagina, and I apologize if this is TMI but flora imbalance generally leads to yeast or bacterial infections causing itching, burning and discharge, so an antibacterial ingredient is a bit mindboggling to put into something marketed as a vaginal lubricant. For medical purposes an antibacterial ingredient is often preferred, so again, this product is great for that function.

Rite Aid Personal Lubricant Moisturizer Review

Rite Aid Personal Lubricant Moisturizer

I was unimpressed with the lubricating jelly, but this personal lubricant is amazing. It’s a water based, moisturizing lubricant that isn’t sticky or messy, and is compatible for use with latex condoms. It is very long-lasting, smooth, and gentle. Keep in mind that any lubricant can cause vaginal irritation for some people, so it is always wise to test it out on a small section of the labia before use, but this one is generally non-irritating. Definitely recommended.

Rite Aid Acne Gel Maximum Strength Review

Rite Aid Acne Gel Maximum Strength

When it comes to acne medication, maximum strength is my boo. The gentle route is nice for some people, but if you’re one of those people who touch and pick at your face, (yes, I’m projecting a little here) then the longer a spot stays on your face the worse it gets. If you’re one of those magical unicorn creatures who are patient with your skin and don’t mess with your face too much, something like this is good to have around when you have a big event that you want to be looking your best for and need to get rid of a spot stat. Benzoyl peroxide 10% is heavy duty and it does the trick, basically overnight.

Rite Aid vs. Walgreens

Walgreens Logo

Walgreens is actually due to acquire Rite Aid in 2017 for $6.8 billion, so this comparison may be irrelevant pretty shortly. Walgreens has confirmed that they plan on keeping the Rite Aid stores under their current name initially, but it is very possible that there will be manufacturing changes as the companies merge. It’s tough to guess the extent to which Rite Aid’s current private label products will be impacted, but I consider them to be good quality products priced really well so I hope they don’t change too much.

The quality of Walgreens and Rite Aid products are pretty similar, but Rite Aid’s products are usually priced lower than those at Walgreens, and the Walgreens products have slightly better reviews. Perhaps if your focus is on competitive pricing, Rite Aid is for you, and if it’s on quality you may fare better at Walgreens. The packaging and presentation of both are really great and I wouldn’t say that one excels in that category over the other.

Is Rite Aid Cruelty Free?

I couldn’t find any concrete sources or an official company statement on this matter, but a few blogs and the ever-handy answers.com report that Rite Aid brands do no test ingredients or products on animals at any point in the manufacturing process, which is super exciting if correct.

This may be possible because they are using ingredients that have already been tested for use in the name brand products they model their products after. The Rite Aid website also has a Cruelty Free ingredient preference box you can check off, so they make it very convenient to find the products at their store that are certified cruelty free.


Rite Aid’s successful with private labeling can be credited to their understanding of who their clientele is, listening to consumer opinions and catering to their needs with cost effective, almost identical alternatives to popular products. I have been very happy with the products that I’ve tried, and if they are cruelty-free, all the better. It’s an enjoyable place to shop and of the major pharmacies in America, it’s the smallest—I like to root for the underdog.

We hope you enjoyed our Rite Aid Private Label review. Be sure to read our features on Pistachio Nuts, Pumpkin Seeds, and Almonds while you’re here at Innovative Private Label!

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