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The skin care and cosmetics market is still growing, much like it has been since time immemorial. If there’s one thing you can count on, it’s that people will always want to take care of themselves, and that means investing time and money in products which suit their needs.
Private labeling a line of skin care products can be a great way for you to get your name out there. You could be a spa owner, a cosmetics store owner, or a simple entrepreneur looking to find your niche within a profitable market. Now, some may say that the cosmetics market is already flooded with various brand names, and that it would impossible to go up against them. I have two things to say to that:
Brand Name Intimidation
First, no one should be intimidated by brand names. Yes, they have their share of certain markets or demographics, and yes, they are more well-known than others, but they are – after all – just a name. Consumers are becoming a lot more aware of what they are buying, and of how much they are paying for what they buy.
Store brands and relatively unknown brands, which were once considered inferior to household names, are now getting the recognition they deserve. People now know that just because you don’t know the name on the label, doesn’t mean that the product is worth any less than the well-known brand. In fact, sometimes it can be worth even more, and sell for a lot cheaper than the competitor.
Skin Care Results Matter
Secondly – when it comes to cosmetics and skin care, it is all about results. It is not about the name on the label, nor is it about the product’s design or marketing. As far as the consumer is concerned, the biggest question on his or her mind is “will it get the job done?”. This isn’t the type of industry – and these aren’t the type of consumers – which tolerates mistakes. If they see that a certain product is not good for their skin, they will not buy it again. Plain and simple.
In other words, skin care private labeling can be a very lucrative niche to get into, providing you are doing it right. If you have a quality product, one which appeals to your potential customers and which delivers on its promise, you are well on the way to success. There are so many inferior products out there, brand names and non-brand names alike, which are simply trash, and which do not stand the test of time. If you introduce a Grade A product, there is a good chance you will be able to succeed and expand. A great product isn’t all that it takes, but it sure is a great start.
How to Stand Out in Skin Care
So, what should a private label of skin care products possess, in order to stand out, attract customers, and retain them?
Ingredients are the single most important element in a beauty or skin care product. Now more than ever, consumers are looking at the labels of their products in order to analyze their ingredients and composition. The back of the bottle counts for just as much as the name on the front these days. Words like “parabens”, “artificial fragrances”, “artificial colors”, and “sulfates” are now finally being recognized for what they are – possibly effective, but potentially harmful. A number of chemicals which are used personal care products and cosmetics can prove harmful. Consumers are realizing that some results come at a hefty price, and they are no longer willing to pay it.
So, while the biggest question remains “will it get the job done?”, the one which immediately follows it is “but what’s in it?”. Skin care is not a short-term business, not by any means. The skin is our body’s largest organ, and it is a sensitive one at that. It reflects us, it protects us, it grows with us, and we must treat it right in order for it to do its job in the best possible way.
When people find a skincare product they’re happy with, they will most likely stick with it for a very long time. Given that this is the case, it’s vital for them to be sure that this product is able to provide them with the results they desire without causing any damage or harm in the long run. This means that if you provide products that are more natural, it will be more attractive to prospective consumers, and is likelier to keep them satisfied for a longer period of time. Not because of any buzzwords or false advertising, but because of the simple philosophy – one which is gaining more and more prominence – that natural is better. If you need a chemist in order to decipher the convoluted list of ingredients on the bottom of a jar of eye cream, then perhaps you need to find a new kind of cream.
Nowadays, consumers are much more savvy and aware. They are no longer looking for a product which will merely cover up their blemishes and coat their spots – that is what make up and inferior skin products are for – but rather, for a product which will take a more holistic approach to the situation, and help tend to the root cause of whatever condition their skin is in. Consumers are looking for cures, not band-aids.
A quality private label of skin care products will be one which makes use of organic ingredients such as essential oils, minerals, and herbs. Again, these are not just buzzwords or marketing techniques. This is about the product and its very essence. The use of natural ingredients ensures that your product starts off with a clear advantage over the competition. Yes, it doesn’t hurt to make the consumer aware of the naturalist properties of your product, by placing eye-catching phrases along with a unique design which best reflects your label. As previously stated, superior products can’t take you all the way. Success in private label business is a two-way street. Conversely, marketing obviously has its place, but no marketer can change what is inside the product. If you want people to return to your brand, it will have to deliver. That is a constant truth, and it makes no difference what name appears on the label.
For more on Private Label, including our Top 10 Private Label Personal Care and Cosmetics Products feature, read on here at Innovative Private Label!