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E-Commerce has come a long way since the first sale arranged online (a cannabis sale between two students, interestingly enough), and eBay is one of the companies that had a key influence on the development of platforms connecting buyers and sellers online in a very big way. A wonderful sales channel for businesses of all kinds, eBay is a particularly sensible option for private label brands – as we will detail in our eBay private label feature!
Benefits To Selling Private Label Products On eBay
eBay has a bustling, active community of 165 million users, so posting your private label products on the site will expand your customer base and increase overall revenue. eBay’s seller interface and lax restriction policies on listings make it straightforward and simple to sell your products, and contribute to eBay’s reputation as one of the more seller-friendly e-commerce platforms.
eBay’s bulk editing tool is a fantastic asset, allowing you to update any number of your listings at once. The ability to auction your products to the highest bidder is a unique tool that may boost profits for the right product type. Another benefit of using eBay as a seller is that it gives you much more freedom in choosing shipping methods. And eBay gets your money to you right away through their ownership of PayPal, which is helpful if you’re working on a tight budget and need more constant cash flow.
Another amazing benefit of using eBay is that the site makes it very easy get customer feedback and build up your seller rating. Higher ratings, higher private label sales!
Selling Your Private Label Products On eBay
eBay exists online, so selling on eBay doesn’t necessitate any physical sales space like Walmart, Walgreens, RiteAid, or Target might. To sell an item on eBay, fill out the Sell Your Item form, which you can access by clicking the ‘Sell’ button on the top of any page on the site. Select a category that best fits your product, create a product title, write a clear description, include all relevant item specifications, upload quality photos with good lighting, and select a price and listing duration. The title is especially important on eBay because it’s essentially the product advertisement and the primary way for customers to find your item. Make sure that it’s optimized for eBay specifically, including anything a shopper would have searched to find your product even if it repeats the category name. Capitalize search words, bringing attention to them, and perhaps write one or two buzz words in all caps.
The auction option is a major part of what makes eBay special, but it’s best for selling high ticket, unique items and most private label products do not meet that description, so you’ll probably want to stick to the ‘Buy It Now’ format. A
Why Selling In Bulk Is Easier On eBay
Selling singular items gives you more profit over time, but making a large bulk sale is a quick way to move a lot of product (especially products you may have ordered too much of) without having to do all the manual work for each individual order. On Amazon there are strict guidelines barring sellers from creating different listings of the same item, and they don’t allow sellers to give discounts on bulk orders. On eBay, the customer culture is more inclined towards making bulk purchases than on Amazon, and you are able to create listings offering the same product with different quantity and pricing listings on eBay.
Should You Be Selling Your Private Label Products On eBay Or Amazon?
It’s generally accepted that with used or vintage, unique items, the best sale platform is eBay and Amazon will help sell new products most successfully. With Private Labeling, everything is new, so a different conversation must be had. On average, sellers who have worked on both channels brought in more revenue on Amazon due to their profuse daily traffic. However, eBay has a stronger community of sellers, offering tools and demos in their Seller Center (Selling Manager Pro is a great one) to help you make more sales, improve your seller rating, manage listings and inventory, and offer in depth insights and reports.
One major deciding factor leading sellers away from eBay and towards Amazon is the ability to dramatically reduce the time commitment required to find success. This isn’t to say that having a successful Amazon shop doesn’t take hard work, but with the FBA program you can be a lot more flexible with how much time you put in and when, and can cut out all of the time it takes to pack and send out orders.
Even without the FBA service, Amazon is more time efficient because sellers don’t have to send out invoices, payment reminders, or track unpaid items, and eBay sellers do. However, it is possible to use Amazon’s fulfillment program for your eBay listings by requesting Amazon use unbranded boxes for multi-channel fulfillment. You do get less bang for your buck with this method, because a strong part of FBA appeal is that it helps boost listings on Amazon and gives you Amazon Prime status.
— eBay (@eBay) February 18, 2017
Another difference between the two is that eBay charges a monthly listing fee, and Amazon charges a percentage when you make a sale. Depending on the frequency of the sales you’re making, either may work in your favor. Your mileage may vary.
A huge benefit to using eBay is the relative ease of building up your seller rating and status, whereas with Amazon the focus is on individual product ratings which necessitate building up customer response ratings from scratch per listing rather than being able to rely on your overall reputation. Consider your product and consumer niche because both platforms have their pros and cons benefiting different kinds of businesses. Clothing and handbags for example, do much better on eBay, and tech related gear sells better on Amazon. The best platform for you really depends on your category, and you’ve got to do your research and check out where similar products to yours are selling better.
eBay is a well-developed tool for online sellers, and can be an incredible tool for your online business. eBay has been known to build with the seller’s needs in mind, and honestly it hasn’t worked out too well for them because customers have moved towards sites that prioritize their needs over all else, but you can use that to your benefit. eBay makes it easier for private label sellers to build themselves up quickly and customize freely, and many private sellers have been extremely successful working with this platform.